Program

Brand Creation

Build the Next Hottest Thing.

Target: A New Day Equinox Hotels Target: More Than Magic Target: Modern by Dwell

Launching a new brand isn’t the biggest risk. Building the wrong one is. Get it wrong, and you burn capital, confuse the market and waste your shot. That’s why we built our Brand Creation Program. We align your strengths with untapped opportunities, validate the business case and design a brand ready to launch, lead and last.

Used for achieving: Market Distinction; Top-Line Growth; Business Expansion; Cultural Relevance

Used by companies like: Target: More Than Magic; Equinox Hotels; Target: A New Day

Program Features

Discover some features of this customizable program.

Competitive Landscape Analysis Reports: Win the market by understanding it better.
Customer Segmentation Analysis: Define your greatest growth opportunity.
Value Proposition Design: Have a compelling reason for customers to choose you over alternatives.
Naming: Develop a name that’s unforgettable and strategic.
Brand Identity Design: Distinctively signal your value.
Strategy Commercialization: Turn strategy into action.

Impact

Discover the benefits our clients have enjoyed.

$1B/1

One Billion in Sales in Year One

The client saw rapid market adoption and business momentum from day one and sustaining interest for years after.

100%

100% of Launch Inventory Sold

The brand launch exceeded all expectations, selling through its entire initial inventory.

$9T

Entered a Massive, Growing Market

Refined positioning empowered the company to confidently enter—and compete—in a $9T market opportunity.

Greater Sense of Purpose

We helped turn a company into a brand—renewing employee purpose, pride and momentum for growth.

Common Challenges

If you’re facing any of these challenges, we can customize a Brand Creation Program to help.

Lack of Internal Expertise: You want to expand but are inexperienced in building a winning strategy and plan.
Great Product But No Brand: You’re launching something new but have no brand or positioning to support it.
Launching a Misfit Innovation: You’re developing something groundbreaking that doesn’t fit with the brand or architecture.
Limited Opportunity Insight: You need help understanding the market, competitor strategies and customer wants.
Vision Drift: Teams were aligned—but not anymore—leading to fragmented execution.
Entering a Premium Space: The offering requires premium positioning—not just functional communication.